The History of Whoo – Royal Beauty, Rediscovered
The WHOO is a premium skincare brand inspired by the beauty secrets of the Korean royal court. Born from the desire to recreate the radiance and timeless elegance of the queens of the Joseon Dynasty, the brand harmoniously combines the wisdom of traditional oriental medicine with the latest discoveries in modern dermatology.
🌿 Royal tradition, modern science
Each The WHOO product is formulated with rare and precious ingredients – such as wild ginseng, extracts from oriental medicinal plants and fine gold or pearl powders – inspired by cosmetic recipes preserved for centuries in imperial archives.
Patented botanical complexes, such as GongJinBiDan and HwaYoonDan, helps balance the skin's energy, providing a revitalized, firm and radiant complexion – just like a queen should.
🌟 Key products from The WHOO range
- Bichup Self-Generating Anti-Aging Essence
- The brand's best-selling product. This anti-wrinkle essence helps regenerate skin, improve elasticity, and deeply hydrate. It contains the HwaYoonDan complex, inspired by secret imperial recipes.
- Cheongidan Radiant Rejuvenating Cream
- A luxurious anti-aging cream with a brightening and deeply regenerating effect. It is recommended for mature and dull skin.
- Hwanyu Imperial Youth Cream
- The most exclusive cream The WHOO, part of the Hwanyu range, considered the "elixir of youth". It has an ultra-concentrated formula with rare ingredients such as imperial ginseng and natural ceramides.
- Gongjinhyang Essential Moisturizing Balancer & Emulsion
- This toner and emulsion duo is ideal for balancing the skin and providing long-lasting hydration, based on the GongJinBiDan complex – a blend of royal oriental medicine.
- Jinyulhyang Intensive Revitalizing Cream
- Formulated for dry and aging skin, this cream restores the skin barrier and provides a visible lifting effect.
✨ The WHOO Experience
The WHOO is not just skincare – it is a sensory experience. Packaging inspired by royal artifacts, velvety textures and delicate fragrances transform your skincare routine into a noble beauty ritual. Discover the royal art of skincare and pamper your complexion with the luxury of reinterpreted oriental traditions.
Order online from our official partner SOLE
